TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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Why is mainstream media still confused by the 80/20 rule?

June 9th, 2009 · Comments

A recent study by Purewire revealed that only around 20% of Twitter users are contributing to the service, with 80% having fewer than 10 followers, and 37.1% having no tweets – leading Techcrunch to suppose most people on Twitter are sheep.
Meanwhile the New York Times reports the shocking discovery that bloggers who assume it’s an [...]

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Tags: Digital Culture · Digital Publishing

Two throwaway thoughts on a Monday

January 26th, 2009 · Comments

Both coming from recent updates on Twitter:
1. If we need proof that people are inherently social, how the hell did everyone find out about fire and the wheel before Mainstream Media? Or Social Networking, Social Media Marketing and Web 2.0 for that matter?
(brilliant response by both @epredator and @dalvado – seeing a wheel rolling past [...]

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Tags: Digital Culture

Worth repeating?

September 26th, 2008 · Comments

Writing about how the election coverage on Twitter and C-Span points to the future of media coverage, I came up with a little gem that I thought might be worth repeating for any of you who don’t crossover to my microblogging blog, 140char.com:
‘aggregation of sources of information provides a starting point for a media company [...]

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Tags: Digital Publishing