TheWayoftheWeb

If you’re involved or interested in charity, social good, business, management or leadership, then I highly recommend The Blue Sweater: Bridging the Gap Between Rich and Poor in an Interconnected World having found it important enough to read it twice in the space of the few days I’ve had it!
And it’s not even about social [...]

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A bit of a half-formed thought I needed to share whilst spending some time removing a shockingly large amount of unused applications from my PC and trying to rationalise my ever-increasing collection of email addresses and online identities.
When it comes to introducing social media marketing and building content and community at Bauer Media, it isn’t [...]

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There have been lots of examples of online backlashes recently. For instance Motrin.
Neville Hobson has a really comprehensive round-up of why it’s not good to agree to supply a major online conference with internet access which then results in an epic fail.
The only thing I’d change is that the warning came at the very first [...]

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Earlier today, a lot of blogs and forums were buzzing with the news that Ford had contacted a fan forum site, TheRangerStation, demanding they relinquish the use of all Ford logos and trademarks and pay restitution fees of $5000. The coverage ranged from hugely popular car blogs like Jalopnik, to forums like Mustang Evolution.
It seemed [...]

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