TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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New musical solutions to social humans

January 18th, 2009 · Comments

I’ve been reading a bit about the discussions happening at the MIDEM event taking place in Cannes at the moment, which is a big business 2 business event for the music industry.
Highlights include the fact that the bags for the event have been sponsored by Napster (as captured by Mr Herdmeister, Mark Earls).
The other highlight [...]

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Tags: Uncategorized

Thoughts on the Online Community Building Manifesto

December 18th, 2008 · Comments

Despite a very kind email from the author, Rich Millington, I’ve been a bit remiss in not posting about his Online Community Building Manifesto (link to the PDF). (As a bonus, he’s also on Twitter).
It’s a call to change the way we think about online communities, and one that’s shared by a few people, myself [...]

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Tags: community · social media marketing

Jamie Oliver: Britain’s best marketing case study?

September 30th, 2008 · Comments

As I’ve said before, I don’t watch much broadcast television these days, but I made an effort to catch Jamie’s Ministry of Food after seeing some of the trailers and the fact it was flagged by Mark Earls.
And I’m glad I did, because it’s probably the first time the principles of community marketing (See also [...]

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Tags: social media marketing