For businesses, there are a couple of main ways to use social media for marketing purposes. One is to simply use the tools to get permission from fans and followers to feed out information and links, generally driving traffic back to your main site.
The other way is to engage with consumers and the public to [...]
Businesses use social media for the common good
March 17th, 2010 · Comments
Tags: social media marketing
The beauty of data and graffiti
January 9th, 2010 · Comments
The call for media companies to make more out of data has been growing for a while now, but I’ve just seen something that beautifully shows how there’s amazing ways to use data for things most of us haven’t even thought about…
Like many cool things, when I first picked up on it via The Pirate’s [...]
Tags: data · innovation
Middle marketing is a painful waste…
December 6th, 2009 · Comments
My parents are big believers in keeping windows open to let fresh air in, even when there’s frost on the ground outside. I’m not sure if I was any healthier, particularly when using the bathroom early in the morning/late at night, but it’s meant that given the choice, I’ll always prefer somewhere to be on [...]
Tags: marketing
Valentino Rossi wins 9th world title – lessons for everyone
October 26th, 2009 · Comments
Valentino Rossi secured his ninth world championship title yesterday, cementing his position as the greatest motocycle racer of all time. He’s claimed titles on five different types of motorcycle (125cc,250cc,500cc two strokes and 990 and 800cc four-strokes), lapped 0.5 seconds slower than Michael Schumacher in an F1 car and won events in a WRC rally [...]
Tags: strategy

