TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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The enduring power of a good mash-up…

March 17th, 2009 · Comments

I dashed out in my car at lunchtime to run some errands, and while I was rushing around, this famous song was being played on the radio (it’s not the official video due to all the Youtube, PRS, music industry and other licensing restrictions.

But the lyrics forming in my head, and the video being pictured [...]

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Tags: Digital Culture

Is the new masterpiece just a moment in time?

August 13th, 2008 · Comments

I originally posted this thought as a comment on a post by David Cushman at /message, but wanted to repost it here. Partly it’s to remind me to examine it more in the future, and partly because I’m fortunate enough to have received some very insightful comments recently, and I’m hoping the same will help [...]

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Tags: Digital Culture

A step towards furthering The Long Tail

October 22nd, 2007 · Comments

As I said previously, the excellent Long Tail theory implies how major media companies will continue to co-exist with the long tail of prosumers, but doesn’t justify their continued existence.
That posed me with enough of a problem to email the author (and Wired Editor-in-Chief) Chris Anderson, who inspired me to continue with a thoughtful response. [...]

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Tags: business · journalism

What a week!

June 20th, 2007 · Comments

It’s been a bit of a busy 7-10 days, but I’ve finally committed to filling in the unfortunate blog deficit.
- I’ve been chatting a fair bit to Howard Webster, the creator, writer, publisher, organiser and driving force behind The Many Worlds of Jonas Moore, which is ’second generation graphic novel’, in that it mixes comics, [...]

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Tags: user generated content