TheWayoftheWeb

I’m working on a series of more practical guides to the basics of Social Media Marketing and beyond, and I’m also aware that the Marketing Measurement page is in need of updating.
So, if you’ve got any questions on Social Media Marketing, post them in the comments, and I’ll do my best to include them in [...]

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If only it was that simple! But to make it easier, I’ve finally started compiling a list of the tools and resources for the measurement of social media and community marketing and engagement – ranging from free to paid options, and Web Analytics to Buzz Metrics.
It’s in no way a comprehensive list, but as I [...]

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Well, it seemed as good an excuse as any. Aside from the fact we don’t own a dog. Instead, we have a slightly camp cat, and a slightly psychotic rabbit.
Anyway, I’ve just gone past the time I originally scheduled to give myself a good night’s rest, so if you want lots of content from me, [...]

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Apologies for the slightly cryptic and unexplored post yesterday – a reminder that sometimes an idea needs a bit more fleshing out before clicking the Publish button!
What was foremost in my mind is something that is vitally important to my current role, and social media/community as a whole. And that’s the fact that, despite the [...]

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