I recently read an article on psychologist Oliver James, and his book defining the ‘Affluenza‘ virus – the physical and mental illnesses that can come from constantly putting too high a value on money, possessions, appearance and fame.

James claims that the fact English-speaking nations are more Affluenza-stricken, and have rates of mental illness twice as high as nations in mainland Europe. (Interestingly, books I’ve read about Swedish culture, for example, point to the idea of ‘lagom‘ – doing just enough to do well, without being ostentatiously super-successful)

So, and here’s the interesting bit, if constantly being bombarded with superstars on TV can lead to Affluenza-stricken people comparing themselves unfavourably to TV characters, then Facebook etc could actually boost their self esteem and mental wellbeing.

Because, after all, Facebook puts you in touch with your peers, equals, and friends. So you can compare yourself to people who are on an equal footing – and suddenly things don’t seem so bad. (Obviously it doesn’t work quite as well if you start stalking superstars).

So, ignore the superstar accounts set up by PR companies, and start connecting with people who you share something in common with. It’ll make for more meaningful conversations – and make you saner…