TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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And I’m back in the top 50 UK marketing blogs…

September 2nd, 2009 · Comments

My blogging life has taken a bit of a hit recently, as the implications of taking a new, exciting, and involved job alongside having a young son have taken a bit of adjustment – thankfully I’m getting the hang of it, as long as the trains run on time and the wifi is working!
Plus the [...]

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Tags: Blogging · marketing

Tomorrow should be very interesting

January 14th, 2009 · Comments

Whilst today has been approaching epic fail status, (including my other blog, 140char.com having some kind of outage for 50% of visitors – including me), tomorrow has suddenly shaped up to be very interesting.
I’ve suddenly ended up with a breakfast date over soup with someone I’ve been trying to catch up with for ages.
Then there’s [...]

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Tags: events

Thanks to Microsoft for a good month for TheWayoftheWeb!

November 28th, 2008 · Comments

Like a lot of bloggers, I seem to have become slightly addicted to compulsively checking statistics when producing content would be more productive. But occasionally it provides a nice morale boost, such as today.
Despite missing the first 10 days of the month on holiday, comparing month on month shows improvements to pretty much every metric [...]

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Tags: Blogging

The tools to measure social media and community engagement

October 15th, 2008 · Comments

If only it was that simple! But to make it easier, I’ve finally started compiling a list of the tools and resources for the measurement of social media and community marketing and engagement – ranging from free to paid options, and Web Analytics to Buzz Metrics.
It’s in no way a comprehensive list, but as I [...]

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Tags: Uncategorized