TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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The success of Youtube was only partly about video….

October 3rd, 2008 · Comments

Which is obvious if you’re into social media, communication, conversation and social networking, but less apparent if you’re used to broadcasting out messages.
If that’s the case, I highly recommend this post by Mindy McAdams ‘Social Media, Youtube and Mwesch’.
Especially as it gives everyone yet another good reason to check out Michael Wesch’s absolutely brilliant cultural [...]

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Tags: Uncategorized

Newspapers can do the web if they want to…

September 10th, 2008 · Comments

I’d just finished reading a very good post by my colleague Dave Cushman on the death spiral of newspapers and how to avoid extinction in the online world. I think he’s totally on the money about the two key missed opportunities of the print industry (Missing the quality advantage and missing the R&D advantage), and [...]

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Tags: Digital Publishing