TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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When personalised emails turn ugly

October 5th, 2009 · Comments

I’m all for personalisation and customisation. When done well, it can be a brilliant tool for helping people to feel part of a community.
But with anything good, there’s always a risk that something will go wrong if you’re not careful.
Hence why I had to chuckle when a recent major conference (6 letters with a : [...]

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Tags: marketing

Has Microsoft made a major marketing mistake?

November 21st, 2008 · Comments

I downloaded the new Xbox Live Experience and Dashboard for my Xbox 360 last night, and while the functionality is taking a little bit of time to adjust to, I’ve already decided I don’t like a major part of the strategy. And more importantly, it may be a big mistake for Microsoft.

Everyone in the world [...]

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Tags: Digital Culture

MCN ad mistake: When keyword advertising goes bad.

August 17th, 2007 · Comments

I’ve said before that I try and stay away from blogging too much about my day job, as I want my opinions to be clearly independent from Emap/MCN, and I also don’t want to post anything that seems like advertising.
But sometimes I can’t avoid it, particularly when i came in to work today to find [...]

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Tags: advertising