I’m all for personalisation and customisation. When done well, it can be a brilliant tool for helping people to feel part of a community.
But with anything good, there’s always a risk that something will go wrong if you’re not careful.
Hence why I had to chuckle when a recent major conference (6 letters with a : [...]
When personalised emails turn ugly
October 5th, 2009 · Comments
Tags: marketing
Has Microsoft made a major marketing mistake?
November 21st, 2008 · Comments
I downloaded the new Xbox Live Experience and Dashboard for my Xbox 360 last night, and while the functionality is taking a little bit of time to adjust to, I’ve already decided I don’t like a major part of the strategy. And more importantly, it may be a big mistake for Microsoft.
Everyone in the world [...]
Tags: Digital Culture
MCN ad mistake: When keyword advertising goes bad.
August 17th, 2007 · Comments
I’ve said before that I try and stay away from blogging too much about my day job, as I want my opinions to be clearly independent from Emap/MCN, and I also don’t want to post anything that seems like advertising.
But sometimes I can’t avoid it, particularly when i came in to work today to find [...]
Tags: advertising

