TheWayoftheWeb

A few days ago I wrote about the efforts by Pepsi and Coca-Cola to engage their consumers in different ways – Pepsi chose social media, whilst Coca-Cola chose a loyalty reward scheme. And yet they are both making mistakes big enough for me to post ‘How Coke and Pepsi are wasting their online strategy‘.
It’s not [...]

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Although I’d already heard about the new logo, I picked up on Pepsi’s more social activites via Edelman Digital’s Steve Rubel, who is working with them, and having joined up, saw some early commentary from Chris Brogan.
Chris talked about How corporations should view comment polices, and I agree that offensive content needs to be filtered [...]

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I’ve already covered why the fake Steve Jobs heart attack story published on CNN’s iReport shouldn’t be seen as a fault of Citizen Journalism as a whole, and why we should all be encouraged to verify and fact check articles before we take them as gospel, or reprint them.
The Silicon Valley Insider has published a [...]

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I went to an interesting discussion group today – unfortunately I arrived late, so I’m not sure how much I can disclose, and I also missed all the introductions.
But there were a range of people in positions of authority for digital products, services and communities from a range of institutions, both commercial and governmental.
And what [...]

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