TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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Interesting questions for marketing

August 11th, 2008 · Comments

My Bauer Media colleague Dave Cushman has raised some interesting questions in an excellent blog post: 17 lessons for the new marketing.
Hopefully he’ll forgive me for pointing out that as an ex sub-editor and production editor, blogging has had an effect on his spelling! Unless assetts is a clever pun!
He raises important questions about the [...]

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Tags: marketing

How TV companies 2.0 can make money

August 2nd, 2008 · Comments

This all came from two articles by two of my Twitter connections, starting with Charles Arthur writing on the Guardian website about the need for television companies to come to terms with filesharing. In it, he suggested TV media firms could make low quality versions of their shows available as they are broadcast as a [...]

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Tags: Digital Culture · Uncategorized