Russell Davies has a great post on ‘newspapers and all that‘ which looks at the current debate on the future of newspapers and asks where the advertisers/media planners are hiding during the discussion.
As he outlines the reasons why they’re not particularly active in the debate, it echoed my own thoughts – not just on newspapers [...]
On newspapers, advertisers and social media
March 18th, 2009 · Comments
Tags: Digital Publishing
The Measures of Engagement meme (Convincing the disconnected)
September 22nd, 2008 · Comments
Another week, another meme! And it’s another one that not only has some real value, but it also bloody tricky to answer in a way that’s not rehashing the work of other intelligent people looking at social media. Dave Cushman started it off as Measures of Engagement – convincing the disconnected, and I think it’s [...]
Tags: social media marketing
The revolution will be televised – for free…
September 1st, 2008 · Comments
Despite the best efforts of various TV and music organisations, I’m more convinced than ever that content simply has to be made available for free, and monetised in a method other than subscriptions or Pay Per View.
Almost every day, there’s a new push by various industry groups to penalise file sharers, which is about as [...]
Tags: Digital Culture
Contributing to the internet for more than just recognition…
January 30th, 2008 · Comments
I’ve had several conversations about user generated content with my colleague and fellow blogger David Cushman (and you can read his take here.)
Any online submission or rating system needs to have some reward to make the time invested worthwhile. And most of the current models use recognition as that reward, including Digg and Del.icio.us.
But the [...]
Tags: user generated content

