TheWayoftheWeb

It’s been a busy day at work, so rather than adding to my list of ‘things I should really blog about when I find time’ file, I thought I’d clear a few things out:

First up is the news that that two Australian girls stuck in an Australian storm drain decided to update Facebook for help [...]

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I’ve just been looking at the latest stats from comScore (Via Techcrunch), and the statistics for Facebook’s arrival as the fourth biggest site in the world illustrated for me why site stats can become both meaningless and rather dangerous.
For starters, the numbers of the top sites are so big that we don’t really have any [...]

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A few days ago I wrote about the efforts by Pepsi and Coca-Cola to engage their consumers in different ways – Pepsi chose social media, whilst Coca-Cola chose a loyalty reward scheme. And yet they are both making mistakes big enough for me to post ‘How Coke and Pepsi are wasting their online strategy‘.
It’s not [...]

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If you’re reading this elsewhere, it’s from www.thewayoftheweb.net by Dan Thornton…
Had a really good day in London, and met some cool new people, both from within Bauer Media and externally. Hopefully I’ll have plenty of reasons to write about them all shortly!
I spotted a number of sites mentioning Backtype as I was catching up on [...]

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