No a la carte TV option? Then you lose a customer

I’m a pretty big motorsport fan, and have been since I first started being taken out to circuits by my parents at the age of 3 or 4. Weekends were either spent watching bikes or mainly cars dicing at high speed on TV or standing in the cold and rain at places like Brands Hatch and Lydden Hill, and I always loved it – I dreamed of racing and still regret not having quite enough determination and focus as a kid to give it a proper try, or making more of the potential chances I had when I started at Motorcycle News. One of my remaining ambitions is to enter a full competitive race in the next couple of years.

But in the meantime, I indulge myself with taking racing far too seriously in videogames, and watching as much as I can on TV, work and family permitting. So I was pretty excited about the start of Formula One again this weekend.

F1 Practice 1

Well, at least I was. Because this year the coverage is split between the BBC and Sky, meaning that for many weekends, the BBC will be showing highlights packages that are pretty comprehensive, but that’s just not the same as live coverage.

Nevermind, I thought. I’d forgotten to check, but figured that in 2012, there must be a way to purchase live access. Sky obviously have it bundled with annual subscriptions to a load of stuff I’ll never watch or need, so those options were out – £30 for a couple of races per month seemed a bit excessive. So I checked the official site.

And you can buy live timing. You can buy access to highlights videos. But there’s no way to purchase access to live broadcasts.

 

How to do internet TV right:

When it comes to motorcycling, there are two options. The first is that World Superbikes is available via Eurosport for a more reasonable max of £34.99 for a year, or £3.99 per month, which is far better if all I’m watching will be on two-wheels. I’m guessing their approach and data suggests most people aren’t spending all day streaming, hence the low cost, so I just hope it doesn’t rise as more and more TV-connected devices are in use.

But for years, the premier motorcycle championship has had a great service for those obsessed with two-wheels (which is ironic as it’s also been available free via the BBC for a few years now). At MotoGP.com you can pay 99.95 Euros for a year, and  you get HD live and archive video, live timing, interviews and an on-board camera experience, allowing you to control the cameras. I know quite a few UK fans who have signed up every year for probably close to a decade for the live timing and on-board extras, even when they could be watching on TV for free. Plus you can watch via iPhone and Android handsets.

 

Creating piracy:

Sadly I can’t find a link to a recent report on piracy in Latin American countries which noted many of the most popular pirated shows were ones which simply weren’t broadcast in those territories. But my instinctual reaction to being unable to legally purchase a way to watch Formula One races online is that someone is bound to be sharing it via a video sharing site – I’d put money on the typical game of ‘whack-a-mole’ which goes on during most large sporting events was taking place on Sunday.

But I don’t want to have to visit 10 different streaming channels to try to find the best one showing the race with the least delay, be part of copyright infringement and risk running out of streams before the race ends.

I’d like to be able to pay a reasonable fee and be able to legally watch decent coverage of a sport I enjoy. The cost/hassle ratio for music and films means I’d rather buy a decent quality download quickly and easily.

 

The exception to the rule:

There’s one exception to my desire to pay for only what I watch – a free-to-air ad-free service which provides a mixture of content both for me and for the wider benefit of the public. In the UK, I honestly believe the BBC does a pretty good job of this for TV, radio and online, although there’s always room for improvement, so even if the TV Licence wasn’t required, I’d be happy to pay a wider-ranging subscription, but for everything else, just let me pick what I want, when I want, in what format I want.

Senna

I watched Senna tonight – the first DVD I’ve bought in a while, and certainly the first I can remember buying on release day for a long, long time.

Watching the final seconds of onboard footage brought a lump to my throat, a feeling in the pit of my stomache and transported me back to being 17 and sat in the living room of the family house, watching the race live with my father.

It also brought home the fact that whereas the loss of Steve Jobs or Princess Diana etc were tragic events, the live nature of it made it akin to the JFK shooting for me personally. Even down to the search for the cause, whether on a grassy knoll or in the design of the Williams he was driving.

It’s weird, watching it now, as I’m close to turning 34 – the same age as Senna when he died. I’d known motor racing was dangerous long before when one of my first F1 heroes, Elio De Angelis, died in far more horrific circumstances, but that was during a testing session, so was far removed. And the death of Roland Ratzenberger just the day before had been tragic, but as a relatively new driver to F1, I hadn’t got the same longstanding fan relationship with him (even if patriotism often had me cheering for Mansell versus Senna, for example).

It also brought to mind racers since, on two and four wheels, from talented amateurs and those at the start of their career, to those competing at the highest level, and some of which I had the honour of meeting or occasionally actually chatting with. I’m not a talented enough writer to be able to justice to the passing of any of them, but  maybe someone else has;

I know that I shall meet my fate
Somewhere among the clouds above;
Those that I fight I do not hate
Those that I guard I do not love;

My country is Kiltartan Cross,
My countrymen Kiltartan’s poor,
No likely end could bring them loss
Or leave them happier than before.

Nor law, nor duty bade me fight,
Nor public man, nor cheering crowds,
A lonely impulse of delight
Drove to this tumult in the clouds;

I balanced all, brought all to mind,
The years to come seemed waste of breath,
A waste of breath the years behind
In balance with this life, this death.