TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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Why newspapers will need 1000 true fans…

September 21st, 2009 · Comments

Newspapers will need to focus on their ‘1000 true fans’ when they switch on paywalls, judging by a survey released today by Paid Content UK and Harris.
The survey has appeared in response to plans by Rupert Murdoch and others to start putting news content behind a paywall, and reveals that if their favourite news site [...]

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Tags: Digital Publishing

Dear Mr Murdoch: Re Myspace

September 19th, 2007 · Comments

Dear Mr Murdoch,
When News Corp bought Myspace, it led to a few raised eyebrows, but considering the amount of traffic the site created, it seems like a forward thinking move.
And at the very least, most users hoped the resources and funding accompanying a $580 million acquisition might result in improvements in reliability and [...]

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Tags: social networks