TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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Behind the music…

October 14th, 2008 · Comments

Apologies as I’m a bit tired, and this may descend into rambling, but I wanted to keep the music debate going, especially after some interesting comments on my first post, on why ‘Recording companies are really screwed‘.
I appreciated the comment from Michael, who rightfully pointed out that the most common examples of bands using social [...]

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Useful study on Social Network Marketing on Facebook and Myspace

October 7th, 2008 · Comments

I’ve finally had a chance to sit down and read Tom Chapman’s study of Social Network Marketing, Engagement Marketing and Brands, which specifically looks at marketing on Facebook and Myspace from the perspectives of both social network users, and brand executives from the likes of innocent drinks and BBC Radio 1.
It’s quite unusual to see [...]

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Tags: social media marketing

Is Twitter vs Plurk a repeat of Myspace vs Facebook?

June 25th, 2008 · Comments

It’s easy to compare the current and growing rivalry between Twitter and Plurk to the rivalry experienced by Myspace and Facebook. And with Facebook recently becoming the biggest social network in the world, could Plurk pull the same trick with microblogging?
Well, for starters there are some slight differences in the two rivalries. Although Myspace became [...]

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Tags: social networks

There really is nothing new in Web 2.0

May 22nd, 2008 · Comments

It’s been said before, but having chatted with some of my readers, and having been unable to quickly find a previous online example, I though it’s worth restating: There’s nothing new in Web 2.0.
And by that, I mean there’s nothing new about the facilities Web 2.0 offers. And now for some examples:
Tagging: Every time you’ve [...]

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