TheWayoftheWeb

I’m not a huge fan of ‘Black Hat’ SEO (i.e. bending the rules, or breaking them to game SEO), but I do like to be aware of what goes on. And a recent discussion on ‘Black Hole SEO’ struck a chord with me outside of simple search engine optimisation, so I thought it was worth [...]

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I’d just finished reading a very good post by my colleague Dave Cushman on the death spiral of newspapers and how to avoid extinction in the online world. I think he’s totally on the money about the two key missed opportunities of the print industry (Missing the quality advantage and missing the R&D advantage), and [...]

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Almost every brand and company is now looking to jump on the user content and creation bandwagon before it roles out of town. And as the internet is all about people creating, it seems pretty logical.
But for managers and executives more than one step removed from the process, it can seem such as easy way [...]

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