TheWayoftheWeb

I’ve often wondered, and indeed directly questioned, why traditional publishers pondering new markets haven’t tested the water by launching an incredibly cost effective online trial for a new idea?
I suggested it quite a lot in the past – especially using external hosting and services to launch something for a total cost that’s less than a [...]

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Having spent a long time looking at, reading about, and experiencing firsthand the changes happening to print and digital mainstream media publishing, it’s a bit of a shock to find out I’ve gone down completely the wrong path.
Until now, I was siding with the view that complaining about Google ‘stealing’ the news and sending worthless [...]

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Two approaches to digital content creation and publishing are taking hold – and sadly neither of them are equivalent to the way most traditional publishers are set up.
The first is the ‘battery farm’ approach – as seen by aol. and several companies targeting content creation for primarily SEO purposes. Gather as many writers and journalists [...]

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Newspapers will need to focus on their ‘1000 true fans’ when they switch on paywalls, judging by a survey released today by Paid Content UK and Harris.
The survey has appeared in response to plans by Rupert Murdoch and others to start putting news content behind a paywall, and reveals that if their favourite news site [...]

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