Virality on Twitter: the #welovethenhs trending topic

If you happened to catch my previous post, you may have been wondering what had prompted Britain to start defending the NHS on Twitter.

Well, Dave Cushman (Disclosure – friend and former colleague), has a nice summary of the factors he feels were involved in the creation and spread of #welovethenhs.

They include the fact that something many people cared about was attacked, it’s a belief that could be shared by many people who had been emotionally affected, and the tools etc were really quick and simple to use to get involved.

It did have a small bit of celebrity involvement from British comedy writer Graham Linehan, but I suspect this trend had it’s own momentum.

Of course, as a further postscript to the image from my previous post – within the same day Les Paul had died

Dave also raised the issue of how newspapers and organisations feel odd when they’re reporting on Twitter – as I wrote before, this is the stage where we finally accept that TV, Radio, Internet and Mobile have made print-based newspapers into paper archives. There’s still a place for them, but if you were able to study the numbers of people discovering breaking news of a specific event on Twitter, for example, and compared that with those seeing it for the first time, I would be that one is increasing almost as fast as the other is falling. And that is without considering how many people would hear about the event, e.g. Michael Jackson dying, from friends/colleagues/family before they got near a newspaper.

One image shows how news has changed due to Twitter

This picture probably says it all:

image

Taken by @bofranklin :- Image direct link.

Twitter and microblogging really have reinforced and amplified what 24 TV news channels started – ‘newspapers’ should really be renamed ‘paper news archives’.

Responses to ‘social network health threat’ include the NHS

Following the mass media coverage of Aric Sigman’s paper on the ‘biological implications of social networking’, to which I added my own response yesterday, the Institute of Biology has made the paper publicly available.

And there are two good responses to reading the paper available already, and well worth reading.

The first is by Charles Arthur on the Guardian technology blog, which is a pretty fair and balanced look at the paper.

And the second is a great examination of the findings by the National Health Service Choices site. (Cheers to @peeebeee for the tip)

Both point out that the description of the paper and the subsequent reporting appears to have made a jump from the actual research into the implications of isolation, to claiming that social networking is causing isolation without any evidence.

‘A Facebook poke cannot replace a good old hug, it seems.’  – from the Insititue of Biology’s own description.

I don’t think anyone would claim replacing physical contact with humans with digital contact exclusively would be a desirable aim – which is probably why so many online social networks are devoted to enabling people to connect and then meet in the real world – Facebook events, online dating, barcamps, unconferences, travel networks etc.

For instance, I love the latest blog post from travel network Dopplr – highlighting that there were 250,000+ times travellers were coincidentally in the same place and could have shared dinner etc.

I don’t think the debate about the potential health risks (physical and mental) of changing work and leisure should be dismissed or hidden. I just fear that, as often happens, the sensible debate gets buried under soundbites to the point that any realistic recommendations are ignored because people have become tired of the subject.