In the spirt of recommending others, I realised I’d somehow forgotten to mention ‘Paid Owned Earned’, a new book on marketing in a socially-connected world of paid, owned and earned media. It’s by longtime digital acquintance Nick Burcher, and rather than talking about it, here’s a handy sample to see if it might be helpful to you:
Paid Owned Earned by Nick Burcher
And if you’re tempted to make a purchase, here’s a handy link: Paid, Owned, Earned: Maximising Marketing Returns in a Socially Connected World. It’s available in both print and Kindle editions. And here’s a link for non-UK purchases.
