TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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Passion is why Nine Inch Nails and vinyl are succeeding

January 7th, 2009 · Comments

There’s already a lot of commentary on the fact that Nine Inch Nails topped Amazon MP3 Album sales for 2008, despite the fact the first nine tracks of theĀ  album had already been released by the band for free under a Creative Commons licence.
And the fact that vinyl album sales doubled in 2008, hitting a [...]

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Tags: Digital Culture · community

Why I don’t have much sympathy for traditional media…

September 20th, 2008 · Comments

The reason I’m increasingly lacking sympathy for the problems of traditional media is that the online world is still one of almost infinite possibilities. And yet the hand-wringing fear of not clinging onto the old way of doing things is what is hurting traditionalists – even when they’ve got access to funding, developers and research [...]

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Tags: Digital Culture

Coldplay demonstrate the problem with the music industry

June 23rd, 2008 · Comments

It’s not a surprise that Coldplay are top of the UK singles chart (along with the album chart as well). Whatever you think of their music, they’ve got the fanbase and the following to make it as close to a sure thing as could be – despite the fact they got beaten by the Crazy [...]

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Tags: social media marketing

Hitting the Nine Inch Nail with social marketing…

May 6th, 2008 · Comments

Following on from the time-limited free download of the last Nine Inch Nails album, frontman Trent Reznor has made the latest 9-track record, Slip, completely available under a Creative Commons licence.
Aside from the announcement getting Dugg over 8000 times at the time of writing, the download allows better than CD quality, with a PDF of [...]

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Tags: Uncategorized