TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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Has Microsoft made a major marketing mistake?

November 21st, 2008 · Comments

I downloaded the new Xbox Live Experience and Dashboard for my Xbox 360 last night, and while the functionality is taking a little bit of time to adjust to, I’ve already decided I don’t like a major part of the strategy. And more importantly, it may be a big mistake for Microsoft.

Everyone in the world [...]

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Tags: Digital Culture

Disposable Wiidia Special out now!

January 19th, 2007 · Comments

The latest issue of Disposable Media is now online and ready for download.
And as a bonus to all my regular readers, you’ll be pleased to know I haven’t contributed any writing to this one. But I did attempt to sub the entire thing….. Luckily the rest of the team have put together [...]

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Tags: Uncategorized