TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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7 reasons why companies need social media managers

June 8th, 2009 · Comments

There has been a lot of debate recently about the need for companies and organisations to employ social media managers and specialists in a dedicated role – the main criticism appears to be that the role isn’t needed because employees already use social media.
That might be the case in a limited number of small organisations, [...]

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Tags: Uncategorized · social media marketing

Do job titles matter any more?

September 27th, 2008 · Comments

This really is an open question, because I understand that outside my network, and even within it, my job title can influence how I’m perceived. And within large companies there can be a need for infrastructure.
But at the same time, in my formal paid career I’ve been a: Freelance writer, Editorial Assistant, Reporter, Products Editor, [...]

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Tags: Digital Culture

Finding the work/life/web balance…

March 9th, 2007 · Comments

I’ve written in the past about internet schizophrenia resulting from signing up to too many sites.
But recently I’ve suffered the same problem from committing to too many projects, and a compulsion to be online, contactable, and working on all of them.
Recently I’ve worked on:The relaunch of motorcyclenews.com.The relaunch of disposablemedia.co.uk.Becoming Editor of the Dipsosable Media [...]

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Tags: rss