TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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Passion is why Nine Inch Nails and vinyl are succeeding

January 7th, 2009 · Comments

There’s already a lot of commentary on the fact that Nine Inch Nails topped Amazon MP3 Album sales for 2008, despite the fact the first nine tracks of theĀ  album had already been released by the band for free under a Creative Commons licence.
And the fact that vinyl album sales doubled in 2008, hitting a [...]

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Tags: Digital Culture · community

Two good excuses to invest in printed materials…

November 13th, 2008 · Comments

It’s very rare I purchase a book. The last two were Tribes by Seth Godin, and Business Stripped Bare: Adventures of a Global Entrepreneur by Richard Branson, both of which have a lot to teach anyone in business and in social media marketing.
(Incidentally, after writing about Business Stripped Bare, here, a nice young lady named [...]

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Tags: Digital Culture · social media marketing