Great news for Facebook page security

There’s good news for every company and employee currently involved in running a Facebook page on the social network – you can finally remove the creator of a brand page.

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Until now, the original creator of a Facebook page couldn’t remove themselves or be removed, without personal intervention by someone in the Facebook team. Which meant you were completely screwed if your marketing agency started the page but you’d parted company, if you’ve sold your page, or particularly if you’d created a page as an employee and since left that company.

That was exactly what happened to me in the past – having left a company, I couldn’t remove my access as an administrator to any of their pages. Luckily I was never overcome by the urge to do something mischievous, and the biggest worry was that someone, or something, else would befall their page and they might mistakenly think it was me.

So it’s great news that you can finally be removed by other admins – of course, now any other admin could mount a coup d’etat by removing you at any point, as the option is always there, rather than something you can select to appear when you might choose to leave. But it’s nice to see a change by a social network to aid users and brands alike.

To remove someone, just go to ‘Edit Page’ and scroll down to their entry under admins in the right-hand page column.

Useful study on Social Network Marketing on Facebook and Myspace

I’ve finally had a chance to sit down and read Tom Chapman’s study of Social Network Marketing, Engagement Marketing and Brands, which specifically looks at marketing on Facebook and Myspace from the perspectives of both social network users, and brand executives from the likes of innocent drinks and BBC Radio 1.

It’s quite unusual to see a report from someone who isn’t linked to either the network in question, or an agency which may be looking to attract business (Tom is Head of Marketing for an ISP).

It’s effectively split into two parts. The first section is a look at the quantitative findings of surveying Myspace and Facebook users, whilst the second part compiles the in-depth interviews with brand executives.

I won’t quote too much of the study, but it covers topics like the percentage of Myspace and Facebook users who would feel more affinity to a brand that listened to them and communicated with them (65% and 67% respectively). And it goes into detail for both social advertising and brand promotions, as well as finding out how many Myspace and Facebook fans are aware their profile information is used to target them – (56% and 45%). It’s quite surprising, particularly after the uproar within certain circles over Facebook’s Beacon advert system, for example.

And it’s certainly interesting to hear the responses of some executives who use both networks to great effect – for instance, the Chris Moyles fan page with 536774 fans.

As someone who is fairly deeply involved in the subject (It’s my day job, after all), I saw lots that will be useful in supporting my own work and theories, and some correlation between what other brands have found, and what I’ve discovered from Bauer Media’s brands on Facebook and Myspace.

I’ve had the chance to exchange a couple of emails with Tom, and voiced my thoughts that the next stage will be to look at exactly how brand executives are measuring loyalty, engagement and participation, especially with respect to Return on Investment and justifying the time and effort involved. It really is the multi-million dollar question of social media, and it’s getting closer every day – and I think this study goes a long way to reaching that destination.

Anyway, if you’re interested in reading more, the study is at socialnetworkmarketinguk.com. And if that inspires you, there’s still time to save 10% off the price of attending Social Media in Business on October 23rd.