TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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Passion is why Nine Inch Nails and vinyl are succeeding

January 7th, 2009 · Comments

There’s already a lot of commentary on the fact that Nine Inch Nails topped Amazon MP3 Album sales for 2008, despite the fact the first nine tracks of theĀ  album had already been released by the band for free under a Creative Commons licence.
And the fact that vinyl album sales doubled in 2008, hitting a [...]

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Tags: Digital Culture · community

Why belief matters…

November 30th, 2008 · Comments

I’m always really interested to hear people in non-marketing and non-editorial jobs talk about how they make a living and the way they deal with the challenges they face in their industries. It’s a great way to get some inspiration and find ways to think about things a bit differently.
One topic that’s stuck in my [...]

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Tags: business