Newspapers will need to focus on their ‘1000 true fans’ when they switch on paywalls, judging by a survey released today by Paid Content UK and Harris.
The survey has appeared in response to plans by Rupert Murdoch and others to start putting news content behind a paywall, and reveals that if their favourite news site [...]
Why newspapers will need 1000 true fans…
September 21st, 2009 · Comments
Tags: Digital Publishing
Ads and Paywalls won’t save newspapers and magazines
June 3rd, 2009 · Comments
Numerous newspapers and associations of publishers are discussing the topic of paywalls for specific content or entire sites in an attempt to ‘create value by beginning to charge for it’ in the words of the American Press Institute.
Sadly for that plan, it’s not 1998 or 1898, and I’m not sure how charging for something creates [...]
Tags: Digital Publishing
