TheWayoftheWeb

A few days ago I wrote about the efforts by Pepsi and Coca-Cola to engage their consumers in different ways – Pepsi chose social media, whilst Coca-Cola chose a loyalty reward scheme. And yet they are both making mistakes big enough for me to post ‘How Coke and Pepsi are wasting their online strategy‘.
It’s not [...]

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I have to admit that as a non-coffee drinker, I’m pretty addicted to caffeinated soft drinks. To the point where I’ve just shocked myself by working out that, in conjunction with my partner, we spend about £957 per year just on Coke or Pepsi! The fact that I can happily switch between the two main [...]

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Although I’d already heard about the new logo, I picked up on Pepsi’s more social activites via Edelman Digital’s Steve Rubel, who is working with them, and having joined up, saw some early commentary from Chris Brogan.
Chris talked about How corporations should view comment polices, and I agree that offensive content needs to be filtered [...]

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