TheWayoftheWeb

I originally posted this thought as a comment on a post by David Cushman at /message, but wanted to repost it here. Partly it’s to remind me to examine it more in the future, and partly because I’m fortunate enough to have received some very insightful comments recently, and I’m hoping the same will help me form this idea.

In the broadcast era, a masterpiece was a finished product which received a response from either critics or the general populace.

In the new era just arriving, the influential content creators will produce masterpieces, but these will be moments frozen in time in the evolution of a piece of content as it continues to evolve.

The masterpiece may not be Back to the Future, but it may be Brokeback to the Future. Which could then lead to Microsoft Goes Back to the Future. We see it already in the constant evolution and improvement to a Wikipedia article. But with the more gradual evolution of content or an idea across websites, blogs, comments, lifestreams, emails, microblogging, video and audio sites,  there will be certain revisions and remixes which stand out as most relevant or informative for each of us. And those which are adopted by influential individuals or a critical mass of groups will be retained as a classic.
Ideas have always evolved in a similar fashion, but generally Hollywood sequels and remakes are perceived as lower quality, with notable exceptions (Aliens, Dawn of the Dead, possibly The Empire Strikes Back and The Godfather Part 2). But rather than watching Sylvester Stallone or Jude Law fail to match Michael Caine in the originals of Get Carter and Alfie, or an Italian Job which takes place in America with modern Minis, we’ll get new versions every year, month or week, with different actors, different interpretations and different outcomes.

The original creator and creation will still have a venerable position as the archetype, but it’s relevance starts to fade as soon as it has been consumed, and only re-emerges once it has been reinterpreted time and time again.

Just had a boost on a wet Tuesday morning - a name search on Google has always brought me up fairly quickly - but mainly because I worked on a pretty big website within it’s niche.

But having registered www.danthornton.net, and done pretty much nothing with it, I’ve ended up with the eighth result! Take that, owner of danthornton.com, who said they would consider selling and then never came back to me!

The plan was to use that address to accumulate my many networks and conversations, but I still haven’t quite got round to working out exactly how that’s going to work. In the meantime, simply redirecting it to my About page has meant that I’ve got some personal brand presence online that’s totally within my control.

And as Jeremiah Owyang pointed out, there can be big impacts on someone’s online identity and reputation in some circumstances….