TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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The most bizarre offline coincidence…

August 13th, 2009 · Comments

Just had the strangest moment when catching the London Underground on my way home, and thought it was odd enough to share – and perhaps show the weird way the world works offline for a change.
Bearing in mind I’d only just bumped into @simoncollister on the train today after 3 months of commuting, and we [...]

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Tags: Funny

Guy Kawasaki and Alltop launch personal MyAlltop pages

March 17th, 2009 · Comments

After a year of aggregating feeds on a pretty large range of topics, Alltop has released personal MyAlltop pages.
What was nice was that existing Alltop users like myself got an email from Guy to give us the chance to secure our usernames before anyone else turned up.
And it’s a reasonably nice and easy set-up – [...]

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Tags: Uncategorized

Social media marketing has been around forever…

September 23rd, 2008 · Comments

I often refer to social media marketing starting when a caveman went running to the next cave to tell his neighbours about this new thing he’d discovered called ‘fire’. It’s something I’ve referred to in internal and external presentations, and it hopefully drives home the fact that recommendations between friends is something that has gone [...]

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Tags: social media marketing