TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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My new motto

October 23rd, 2009 · Comments

Despite previously ranting about ‘personal brands‘, I figured it was worth sharing a new motto I’m going to be adhering to, from this day forth.
It paraphrases two people who are notable for imparting great wisdom – Seth Godin, and Randall Graves. And obviously there will be a full press conference and press release available shortly [...]

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Tags: strategy

Ideas and friction

September 1st, 2009 · Comments

When you’re working or marketing a new idea, it isn’t just about having a new idea – it’s about that idea gaining traction.
The important thing to remember is that you have to have some friction (internal or external) to be able to get any grip.
That’s why roads get covered in sticky Tarmac, and why off-road [...]

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Tags: marketing

Interesting take on digital employment prospects…

November 23rd, 2008 · Comments

Here’s an interesting, possibly controversial, possibly visionary approach to restructuring from Giles Rhys Jones and Jonathan MacDonald. Both blogs are essential reading.

I’d be interested in seeing whether people agree or violently disagree… Certainly makes more sense than the vague notion of an impending headcount reduction based on undisclosed criteria.
(Most definitely a comment not related to [...]

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Tags: Digital Culture · business

Twitter shakes the ground under major news websites: How they have to adapt

July 30th, 2008 · Comments

It’s happened again. Yet again, an earthquake has occurred, this time in the U.S. – and yet again I found out about it from Twitter as it happened, rather than from one of the news websites minutes later. In fact, I’d even reported on it, and uploaded an image from Twitter to 140char.com before the [...]

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Tags: journalism · twitter