TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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Content farms most threaten UK media firms

December 14th, 2009 · Comments

The ‘content farm’ strategy of building huge numbers of writers producing content for relatively low payments has been receiving increased coverage as aol concentrates on becoming a content firm rather than a technology firm.
It’s a tactic also being used by the likes of Demand Media and Answers.com, and has also been utilised by companies such [...]

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Tags: 789 · Digital Publishing · traditional media

What wouldn’t Google do?

October 22nd, 2008 · Comments

I’m looking forward to seeing the new book by Jeff Jarvis, ‘What Would Google Do‘, where he reverse-engineers Google and applies the learnings to a variety of different industries.
It’ll definitely be interesting, and I certainly mean no disrespect to his work, but as a purely external observer of the big G, it seems like my [...]

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Tags: Digital Culture · business