Typepad releases new evolution of Pownce as API example

Back in December 2008, Six Apart acquired Pownce and promptly shut it down. Now we can see whether that was a wise move, as Six Apart has launched TypePad Motion, a microblogging service ‘evolved from the Pownce codebase and community’.

It’s written in Python using the Django framework, and the idea is that it’s easy to build and customise, allowing developers to use Typepad for the ‘heavy lifting’, with a flexible and separate layer for creating the design etc.

It allows members to share notes, files, photos , video and audio, and celebrity Typepad users have already integrated the system – examples include Zachary Quinto and Ryan Star if you want to take a look. Content can be cross-posted to both Facebook and Twitter, as you’ve probably come to expect by now!

It’s part of Typepad’s move into proving a cloud service to build social applications, including opening up Typepad’s API’s and providing a TypePad Developer Program for a free beta version of the Typepad API.

 

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While it’s nice to finally see the acquisition of Pownce turn into something meaningful, and also interesting to see where the future lies for Six Apart, the cloud platform and opportunities for developers are actually far more interesting for most people than TypePad Motion. Unless you’re a celebrity, you’re not necessarily going to be getting much conversation generated on a regular basis on your site when compared to using a general community like Twitter etc. And I’m not sure the functionality is enough to make people switch to a paid TypePad account from Blogger or WordPress.

And there’s been ways to self-host your own microblogging platform for a while – Laconica has now become StatusNet, but remains an open-source microblogging server.

What Six Apart’s move really means is a move more towards the cloud service provider space – the likes of cloud storage providers etc, rather than a move into microblogging.

Techcrunch asks Kevin Rose if Pownce was a mistake

I’d be surprised if you’ve avoided mention of Techcrunch’s TC50, but if so, it’s one of the biggest conferences and events of the tech year, with startups able to pitch for a cash prize, investors, and the like’s of Kevin Rose in attendance.

Although the Techcrunch interview mainly focuses on Digg, they do ask whether or not starting Pownce was a mistake – skip to 7.26 if you just want the microblogging:

A recap on the original three microblogging platforms.

Once upon a time, there were three prominent microblogging platforms, Twitter, Plurk and Jaiku. One became incredibly popular, one introduced a side-on view, and one was acquired and then released by the Google Fairy Godmother.

Others fell by the wayside, including Pownce, and Rejaw.

But how do they compare now, after the mainstream adoption of Twitter:

Obviously this doesn’t tell the complete story, as it tracks web visits only, but it’s safe to assume it’s proportionally correct. Twitter’s close to 25 million Unique Visitors, Plurk is holding steady between 250,000-300,000 for the past year, and Jaiku has dropped from 70,000 down to 30-40,000 for the last two months measured.

In fact, it’s not even winning the Open Source Microblogging Platform war – as Identi.ca has grown slightly while Jaiku declined.

Meanwhile, Google has listed the 46 official accounts it has on Twitter.

And in the meantime, we’ve seen the rise of Twitter clients such as Tweetdeck, internal microblogging such as Yammer,  the blend of micro and macro blogging in Tumblr and Posterous, and video and audio blogging with the likes of 12 seconds and Audioboo. Not forgetting the lifestreaming element of the likes of Friendfeed.

And although we talk about forums, blogs and Web 2.0 social networks as if they’ve reached the endpoint of their evolution, there’s still a lot more to come from them – I’d say the social elements of the web aren’t even 15% of what they’ll become in the next 10 years.

The question is how you as a person, you as a company, or you as a developer can find clarity through it all…

(There is also the question fo what Google were thinking re: Jaiku, and how it’s managing to miss out on the rise of Open Source as much as it did on the rise of microblogging – after all, the platform itself doesn’t appear to be the cause)

Some interesting thoughts on Twitter and Friendfeed

Before you get back to work on Monday (or for some reading before you get down to working), there have been a few interesting and thought-provoking posts I’ve spotted:

Robert Scoble posted 10 reasons why Twitter direct messages suck, which I expected to disagree with, but he made a lot of sense in explaining why the amount of messages he receives means that he realistically has to ignore them – he can’t autorespond, file, filter, or mass delete, so it becomes unworkable.

Stowe Boyd then takes it and runs further, to outline how the problem could result in an opportunity to earn some revenue for Twitter, around improving the integration and functionality of direct messaging for those willing to pay $5 a month.

My thought is that it’s a very small group who need these features as an absolute necessity, but a larger number might be persuaded they need them. It’s certainly something I could see Twitter exploring, and I suspect that by offering it as a Freemium service, they could avoid some of the ‘sell-out’ accusations that display advertising will generate.

I’m not sure it’s enough to please the VCs and justify the valuation of Twitter – but I’m increasingly convinced that there isn’t a sole revenue stream that provides a complete solution – and it could be a mixture which becomes the answer.

The other thought piece I thought was worth repeating was Dave Winer on The Space Between Twitter and FriendFeed. Is there room for something that exists with a more graphic and visual system than Twitter, but without some of the complexity of Friendfeed which can put users off?

Obviously this wasn’t Pownce. But could it be a direction for Plurk, which already has a far more visual interface? Or one of the services I have to admit to overlooking a little in the influx of clones, copies and variations, such as Rejaw? And would it be enough to achieve the most important and challenging part of taking on Twitter – getting critical mass? Friendfeed is different enough to fulfill a slightly different function and have an identity away from microblogging, but would something in the Friendfeed/Twitter chasm be cursed by being too much of one or the other?