TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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The beauty of data and graffiti

January 9th, 2010 · Comments

The call for media companies to make more out of data has been growing for a while now, but I’ve just seen something that beautifully shows how there’s amazing ways to use data for things most of us haven’t even thought about…
Like many cool things, when I first picked up on it via The Pirate’s [...]

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Tags: data · innovation

A vitally important law for business communications

July 13th, 2009 · Comments

I neglected to write about my fellow speakers at the ALPSP event, mainly because I was enjoying a bit of time off for the last week.
There were great presentations from Ros Lawler of Random House, Phil Archer from the W3C Mobile Web Initiative, Steve Paxhia of Beacon Hill Strategic Solutions (With whom I got absolute [...]

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Tags: Digital Culture · marketing · public relations

The top 10 UK PR blogs – TheWayoftheWeb #4

July 9th, 2009 · Comments

Apparently TheWayoftheWeb has been listed as one of Cision’s Top 10 UK PR blogs.
I picked up on the list from the #1 blog, the excellent NevilleHobson.com, and all ten blogs are definitely worth reading. It’s interesting to be included as the preface to the list reads:
‘Covering the latest developments in communications technology, the impact of [...]

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Tags: marketing · public relations

Amazon’s Kindle – now available with TheWayoftheWeb

May 19th, 2009 · Comments

In case Amazon needs some help shifting a few more Kindles, I’ve done the kind thing and provided them with the content you can read here for free. And it’s available for a small fee after a 14 day trial.
Treat your Kindle to TheWayoftheWeb.
In all seriousness, I’m intrigued to see whether there’s a paying marketing [...]

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Tags: Digital Publishing