TheWayoftheWeb

I’ve been a bit remiss in not blogging about Seth Godin’s latest book, promotion, and social experiment until now. Mainly due to the hundred and one things I’m thinking about - but I have no excuse as my pre-release copy came yesterday as a special gift given to everyone who pre-ordered and signed up for his Triiibes social community.

So far, I’ve got about halfway through in an evening and found it pretty inspiring and hard to put down. In addition, I’ve met some new people, learned some new things, and somehow volunteered myself for a couple of small projects via Triiibes - talk about building engagement right in! And what’s interesting is that although Seth is the nominal root of the community, he’s not putting himself up as the leader, but watching what evolves and responding where needed. I would link, but I’m afraid it’s still invite only.

On the bright side, you can get a free audible version of Tribes, read by Seth Godin himself, for a limited time. You can also get Tribes on iTunes for 95p. There’s also his Tribes presentation on slideshare, and the Powerpoint file to download with accompanying notes.

There really is nothing to stop you becoming inspired to lead your Tribe. And if you still would like the dead tree version: Tribes is available on Amazon for pre-order.

That is probably enough of the Seth worship for one week, but then I saw this great post: ‘Failure as an event‘  which describes the potentially career-ending mistakes and failures which have occurred during his career, and how he’s used them to learn from, and not succumbed to fear. And he’s published it in the middle of a book launch!

Genius!

I’ve been a fan of the ‘cartoons on the back of business cards’ work of Hugh MacLeod for a long time, often using the examples of his work and blog to try and inspire other people.

He was soon joined at some unspecified point by David Armano’s ‘visual thinking’ on Logic + Emotion, whose genius has livened up many of my presentations with slides that sum up social media in eloquent visuals.

But somehow I’d missed out on Tom Fishburne until I caught 10 questions with him on Church of the Consumer yesterday. I then spent longer than intended taking a look at a huge range of great marketing related cartoons at www.tomfishburne.com. My discovery ties into his Virtual Post2Post book tour to promote his latest work, This One Time, At Brand Camp.

Personally, I think his next move should be poster version I could hang around the office (Please forgive the dodgy resizing for my central blog column, and click to see the original in context):