TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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My presentation on building online communities

July 9th, 2009 · Comments

I was invited to speak about ‘Building online communities to support successful media brands’ on Tuesday by the Association of Learned and Professional Society Publishers, as part of an event covering what Scholarly Publishing can learn from other industries.
As the opening act, and with a subject so huge, I opted to go for a fairly [...]

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Tags: Uncategorized

About the community, by the community

February 6th, 2009 · Comments

Here’s a good example of changing the way we do things, by the always interesting Neil Perkin at Only Dead Fish, from an idea by the also always interesting Herdmeister. And like most good ideas, it’s blindingly obvious when you see someone else do it!
Basically Neil was due to present at a conference on the [...]

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Tags: Presentations · community · social media marketing

Belonging to Seth Godin’s ‘Tribe’

October 29th, 2008 · Comments

I’ve been a bit remiss in not blogging about Seth Godin’s latest book, promotion, and social experiment until now. Mainly due to the hundred and one things I’m thinking about – but I have no excuse as my pre-release copy came yesterday as a special gift given to everyone who pre-ordered and signed up for [...]

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Tags: social media marketing

Three thousand words worth of pictures – at least

August 27th, 2008 · Comments

I’ve been a fan of the ‘cartoons on the back of business cards’ work of Hugh MacLeod for a long time, often using the examples of his work and blog to try and inspire other people.
He was soon joined at some unspecified point by David Armano’s ‘visual thinking’ on Logic + Emotion, whose genius has [...]

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Tags: marketing