TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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More on business strategy in a networked world

May 8th, 2009 · Comments

Following on from my previous post on networked business strategy – which was itself a response to a post from Dave Cushman) – I thought it’s a topic worth expanding upon in light of the constant debate over online publishing revenue.
Flicking through Seth Godin’s ‘Tribes’ reminded me of the work of Ronald Coase, the Nobel [...]

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Tags: Digital Culture · Digital Publishing

Not writing about not comparing print and online audiences…

April 15th, 2009 · Comments

I had an amazing response to my previous post, ‘Why it’s dangerous to compare print figures to website stats‘, including a good follow up post by Martin Belam, the invitation to repost and start contributing to the Online Journalism Blog, great comments from Dave, Neil and Andrew, and most impressively, Martin Lengeveld updated his original [...]

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Tags: Digital Publishing

Why it’s dangerous to compare print figures to website stats

April 14th, 2009 · Comments

Although hardly newspaper/print apologists, both John Duncan and Martin Langeveld have posted interesting articles trying to compare the print/online split in newspaper readership in number terms. Duncan comes in with online having 17% of page impressions on Inksniffer using the Guardian as a case study,  while Langeveld posts that only 3% of newspaper reading happens [...]

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Tags: Digital Publishing

How cool are these?

February 25th, 2009 · Comments

Even if I wasn’t working with FHM on various promotions, I’d be just as impressed by the posters they’ve produced for the 100 Sexiest voting. Particularly these two from the selection to download as posters and wallpapers:
Meanwhile I’m helping with their Twitter account, and new Facebook page amongst other things.
Amongst the doom and gloom about [...]

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