Content marketing, user data and the dangers of free WordPress themes

Bit of a link post from me today as I’ve been working on a number of things for clients, and also updating some other projects. So rather than adding to the list that I intend to blog about someday, here’s some important things to consider:

Arm yourself with content, for Goliath is coming: Interesting post which reiterates a lot of the things I’ve been saying about content and marketing over the last 6 months – now is the time to start doing it. More and more companies are realising how useful content and social media marketing can be, and how much ROI it can produce, so you’re going to see more and more content fighting for attention. And given that it takes time to build an attentive audience, you don’t want to wait around any longer!

Myspace on the auction blog. What happens to user data?: Given that I’ve just been writing about social media content and user data from the perspective of future historians having access, it’s also important to consider what happens to that data if a site sells to another owner, rather than shutting down. How do you feel about your content, information and contacts being transferred? Another reason to adopt a hub and spoke model, with ownership of your own content/business/contact hub. And it’s so easy to do with the availability of self-publishing tools…

The hidden dangers of free WordPress themes: But although setting up WordPress, for example, is pretty easy, there are still dangers that you need to be aware of. For instance, only using themes from trusted sources, and checking them before you install them. Do you know what links are contained in the theme you downloaded from a random website? The original post shows the examples of how you can actually decode what could be hidden in a theme. There are a couple of solutions – one is to only pick themes from trusted sources, and the other is to bite the bullet and pay for themes from trusted sources. For instance, in my case, I tend to pay for themes from StudioPress, but there are some other good alternatives, such as Woo Themes (which I’ve used on some client sites, for example).

So why not spend the weekend getting started on your 2011 digital content and marketing. And feel free to pose any questions in the comments – if I can’t answer them, there’s a growing number of people reading this site who probably can!

Taiwan police ask Plurk for IP addresses of users

Microblogging service Plurk has been pretty successful outside the U.S, but having already been the victim of a ban in China (followed by MSN China cloning the site with their own product), the service has now been asked by Taiwan police to provide the IP addresses of some Plurk users, without being supplied with a court order by police.

As reported on Global Voices, Alvin Woon, one of the founders of Plurk, posted a message saying he’d been asked by police for the information.

Unless a court deems it necessary, what the police are asking is technically illegal. But it turns out that it appears to be usual practice for the police, who have confirmed that they would make around 10 such requests to Plurk every month. Since Woon is not located in Taiwan, and the Plurk servers are in America, he hasn’t complied with the request.

But obviously Plurk isn’t the only website being asked for user details and IP addresses, and other companies are being more cooperative with police enquiries. Given current laws being proposed and implemented in the UK, U.S and Australia, along with the approach of China to internet freedom, it’s more important than ever to have an understanding of your rights, your privacy, and the attititude of any social network/blog/hosting company/ISP that you use. One book I’d recommend for a greater understanding of the nature of law on the internet and how it can be changed by Governments would be Code: Version 2.0 by Lawrence Lessig

Privacy update for Google Buzz – removing auto-follow

Google has rolled out updates to Google Buzz in the wake of privacy concerns, including replacing auto-following with suggestions for people to follow. And although the change was actually made back in February, an update today will make this change apparent to anyone who signed up before February 13th.

Aside from the fact that there has been a sizeable user backlash on the privacy problems initially created by Google Buzz, and potentially the service has failed to take off, Google also has another major privacy issue. Google Buzz is under investigation by the U.S FTC (Federal Trade Commission).

One example of the reason is that White House Deputy CTO Andrew McLaughlin, a former Google employee, recently found his Google Buzz account revealed many of his Gmail accounts publicly, including a number of Google lobbyists or lawyers. His account has now been deleted after a FOIA (Freedom of Information Act) request.

There’s also a new Youtube channel for Google to share tips and tricks on using Google Buzz.

And new settings in your Googlemail preferences mean that you can now control which Buzz items arrive via email in future, to decide between comments on your posts, comments on posts after you’ve contributed, and comments on posts after you’ve been @replied on them. The promised ‘mute’ button hasn’t quite arrived yet, but the problem with Buzz is that it needs to keep changing incredibly quickly to adapt, and it needs to work across 50+ Gmail languages from the start without causing problems with latency or downtime.

Every other social network started small and then grew exponentially – Twitter, Facebook, Myspace etc. In the case of Google Buzz, it attempted to get a headstart by launching to millions and then adapting – something which might prove akin to trying to change natural evolution.

How the ‘traditional’ world punishes social networking

If you’re familiar with social networking it can be easy to scoff at the latest report of the non-digital native world failing to understand the benefits of the connected world. But sometimes, being ahead of the curve can carry a cost.

A U.S. University Professor was recently suspended because of a Facebook status update on what was intended to be a private page for family and friends. Similarly in the UK, a joke on Twitter led to an arrest under the Terror Act and a lifetime ban from an airport. And in a related privacy matter, a school appears to have been using anti-theft software on laptops issued to students to spy on them.

But all of these might appear to be isolated cases against individuals or small groups – and some might argue that publishing anything remotely contraversial is foolish, even in jest, on a public platform, whatever your privacy settings – and events like this one don’t help.

But there are far more insiduous happenings taking place which can affect all of us – how would you feel about the fact that Facebook and Twitter Usage Could Raise Your Home Insurance Premium by 10%?

Or that banks are mining social media sites for personal information which can affect your credit score?

You can argue that telling the world about your location, or revealing any financial information justifies the data collection – although the suggestion that some Facebook application exist purely to collect this data surreptitiously has to be somewhat alarming.

But given that social media and social networking is so new and quickly evolving, and that there’s no proof that mentioning your location, your new purchase, or joking about your future actions has any relation to reality, it’s important to remember that traditional institutions still have the tendency to believe anything published as factual evidence. Even as half the UK population converses via Facebook, it appears we’re all still cast into the role of rebels on the fringes of society who need to be aware of laws, regulations and risks that haven’t moved anywhere near as quickly as they should in the face of the ever-increasing rate of change.

The problem isn’t that the world can’t move quickly enough to build a logical framework which facilitates individuals, businesses and governments to a reasonable level – the problem appears to be that none of the people in a position to do it have the knowledge/incitement to bother, and so we’re left with a legion of the internet-enabled complaining about the inability of the internet-challenged to wield power correctly.

The question is what will you do about it?