TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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My new motto

October 23rd, 2009 · Comments

Despite previously ranting about ‘personal brands‘, I figured it was worth sharing a new motto I’m going to be adhering to, from this day forth.
It paraphrases two people who are notable for imparting great wisdom – Seth Godin, and Randall Graves. And obviously there will be a full press conference and press release available shortly [...]

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Tags: strategy

The myth of journalism…

February 3rd, 2008 · Comments

There’s a common romantic myth about journalism, which seems to be particularly relevant when discussing how it will evolve in the face of that ‘internet’ thing which seems to be catching on.
It’s understandable that the popular image of a journalist would be someone hunched over a typewriter or laptop, frantically typing in copy for a [...]

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Tags: journalism