TheWayoftheWeb

I’m assuming most people have been caught up in the huge amount of discussion around Google Buzz, the new social sharing and conversation tool from Google which surprised a lot of people by suddenly appearing as a full release within Gmail, and again by having some serious privacy problems at launch, which Google has had [...]

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I’ve finally had a chance to sit down and read Tom Chapman’s study of Social Network Marketing, Engagement Marketing and Brands, which specifically looks at marketing on Facebook and Myspace from the perspectives of both social network users, and brand executives from the likes of innocent drinks and BBC Radio 1.
It’s quite unusual to see [...]

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Forrester Senior Analyst Jeremiah Owyang publishes a valuable blog, Web Strategy by Jeremiah, for anyone in the digital space.
It’s a must-read, hence making it into my blogroll. And one of his most recent posts is a classic, in which he compares the amount of data the U.S Government has on Generation Y, and compares it [...]

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