TheWayoftheWeb

Two items appearing in my Google Reader subscriptions almost led to me exclaiming WTF? on a crowded Monday morning commuter train. (Post now updated due to more info – see below)
First up was the strange experience of seeing Michael Arrington and Techcrunch complain about someone posting a video of the Crunchpad which ‘was not a [...]

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I have to admit that as a non-coffee drinker, I’m pretty addicted to caffeinated soft drinks. To the point where I’ve just shocked myself by working out that, in conjunction with my partner, we spend about £957 per year just on Coke or Pepsi! The fact that I can happily switch between the two main [...]

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It’s apparently easy to be seduced by the dark side when it comes to blogging, and I never even realised it had happened.
At some point, an arbitrary line was drawn as a hang up from traditional media. The great and good subconsciously set the ethics of blogging around ‘quality’ content, a lack of advertising, and [...]

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There’s just one problem which requires solving to finally put social media/buzz/community marketing people in a position to easily justify investment and resource.

We can all measure the splash of a promotion dropping into our worlds.
But what we need to do is be able to measure the quality and quantity of every ripple it makes, and [...]

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