TheWayoftheWeb

I’m always really interested to hear people in non-marketing and non-editorial jobs talk about how they make a living and the way they deal with the challenges they face in their industries. It’s a great way to get some inspiration and find ways to think about things a bit differently.
One topic that’s stuck in my [...]

[Read more →]

I’ve been thinking about a comment by Ari Herzog on my post ‘Is Digg’s Day Done‘. As part of my discussion, I used the comparison with the ease of use and personal recommendation element of Stumbleupon. Ari raised the valid concern that Stumbleupon is intended for recommending index pages, and Digg is intended for deep [...]

[Read more →]

In an update to my last post on Digg, the good news is my colleagues and I are now unbanned from Digg, following several emails.  It’s good that the ban was lifted, as not only would it have left some of my colleagues unmotivated about social media, but I’m also quite determined to see if [...]

[Read more →]

The most important element of a successful website isn’t the technology, the content, or the marketing. It’s having a clear and defined proposition which is understood by the entire team – and most importantly, by the users of the website.
I’d always been implicitly aware that the likes of Google, Ebay et al had a clear [...]

[Read more →]