TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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The enduring power of a good mash-up…

March 17th, 2009 · Comments

I dashed out in my car at lunchtime to run some errands, and while I was rushing around, this famous song was being played on the radio (it’s not the official video due to all the Youtube, PRS, music industry and other licensing restrictions.

But the lyrics forming in my head, and the video being pictured [...]

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Tags: Digital Culture

The power of the dead goat

April 30th, 2007 · Comments

Interestingly, and despite the amount of competition out there, it seems like I received a bit of a traffic boost yesterday.
And it’s all thanks to Sony, God of War 2, and the ‘Dead Goat‘ PR stunt.
So as much as I’ve attacked Sony for their bizarre PR approach, and the underwhelming PS3 which seems destined to [...]

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Tags: xbox 360

Sony PR manage to surpass even themselves…

April 29th, 2007 · Comments

I had to post this as soon as I spotted it, as much as I dislike linking to the Daily Mail….
After badly misjudged PR disasters like the PSP blog, and trying to promote Gran Tourismo with Project Gotham screenshots, I really did think they might have learned, and I did have to check this wasn’t [...]

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Tags: Uncategorized

Microsoft launches Live gaming convergence

March 15th, 2007 · Comments

Microsoft has set a date for the long-awaited connection between the six million console games on Xbox Live, and PC gamers running Windows.
Windows LIVE launches on May 8 with the Vista version of Halo 2, followed by Shadowrun in June and Uno later in 2007.
It’s a long expected move to boost both the online service [...]

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Tags: microsoft · xbox 360