TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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A vitally important law for business communications

July 13th, 2009 · Comments

I neglected to write about my fellow speakers at the ALPSP event, mainly because I was enjoying a bit of time off for the last week.
There were great presentations from Ros Lawler of Random House, Phil Archer from the W3C Mobile Web Initiative, Steve Paxhia of Beacon Hill Strategic Solutions (With whom I got absolute [...]

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Tags: Digital Culture · marketing · public relations

The top 10 UK PR blogs – TheWayoftheWeb #4

July 9th, 2009 · Comments

Apparently TheWayoftheWeb has been listed as one of Cision’s Top 10 UK PR blogs.
I picked up on the list from the #1 blog, the excellent NevilleHobson.com, and all ten blogs are definitely worth reading. It’s interesting to be included as the preface to the list reads:
‘Covering the latest developments in communications technology, the impact of [...]

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Tags: marketing · public relations

Soon everyone will have basic marketing and management skills

April 7th, 2009 · Comments

A bit of a half-formed thought I needed to share whilst spending some time removing a shockingly large amount of unused applications from my PC and trying to rationalise my ever-increasing collection of email addresses and online identities.
When it comes to introducing social media marketing and building content and community at Bauer Media, it isn’t [...]

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Tags: Digital Culture

Is any publicity good publicity for Ryanair?

February 26th, 2009 · Comments

You may have already seen the blog outcry regarding comments made by a Ryanair employee after Jason Roe claimed to have found a bug in the Ryanair site.
The comments on his blog included the gem: “what self respecting developer uses a crappy CMS such as word press anyway” – which got picked up by a [...]

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Tags: marketing · public relations