TheWayoftheWeb

Although hardly newspaper/print apologists, both John Duncan and Martin Langeveld have posted interesting articles trying to compare the print/online split in newspaper readership in number terms. Duncan comes in with online having 17% of page impressions on Inksniffer using the Guardian as a case study,  while Langeveld posts that only 3% of newspaper reading happens [...]

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I’ve just spotted some research by Emarketer on US blog readership which shows that, despite the justified excitement and uptake of Twitter et al, blog readership is set to grow from 94.1 million readers in 2007 to 145.3 million in 2012. That figure is people reading a blog at least once a month.
Whether or not [...]

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