TheWayoftheWeb

One of the great things about my job at Bauer Media is that I get to help out a hugely diverse range of brands. One such brand is FHM, which is relaunching with a new website. I haven’t been involved in the main site itself, but the excellent team working away on the new site [...]

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I’ve coined the term ‘the supermarket effect’ in conversation and in passing, and never really publicly defined it. So for future reference:
The Supermarket Effect: The initial response to a new layout to a website, which echoes your first reaction to a supermarket changing it’s layout; ‘Oh, for crying out loud, where have they put the [...]

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