TheWayoftheWeb

The digital convergence of media, entertainment, marketing and PR

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The cost of social media

May 31st, 2008 · Comments

When you’re looking at why companies might be reluctant to use social media and blogs properly, and why measurement is so important, it’s important to remember there’s a very real cost involved to them.
It’s something I’m acutely aware of, both in my professional role, and particularly in my personal life at the moment. My blogging [...]

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Tags: social media marketing