TheWayoftheWeb

Following the mass media coverage of Aric Sigman’s paper on the ‘biological implications of social networking’, to which I added my own response yesterday, the Institute of Biology has made the paper publicly available.
And there are two good responses to reading the paper available already, and well worth reading.
The first is by Charles Arthur on [...]

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A few days ago I wrote about the efforts by Pepsi and Coca-Cola to engage their consumers in different ways – Pepsi chose social media, whilst Coca-Cola chose a loyalty reward scheme. And yet they are both making mistakes big enough for me to post ‘How Coke and Pepsi are wasting their online strategy‘.
It’s not [...]

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