Numerous newspapers and associations of publishers are discussing the topic of paywalls for specific content or entire sites in an attempt to ‘create value by beginning to charge for it’ in the words of the American Press Institute.
Sadly for that plan, it’s not 1998 or 1898, and I’m not sure how charging for something creates [...]
Ads and Paywalls won’t save newspapers and magazines
June 3rd, 2009 · Comments
Tags: Digital Publishing
Why I hate the use of ‘personal brands’
March 2nd, 2009 · Comments
I’ve recently experienced the benefits of banning myself from using the word ‘brand’ in a business context after joining an experiment by Mark Earls.
As a result, I’ve been a lot more specific about what I really mean – awareness, reputation, tradition, logos, content, tone of voice etc. But at least in a business context, I [...]
Tags: social media marketing
Some real proof of social media transactional revenue
February 23rd, 2009 · Comments
Respected Venture Capitalist Fred Wilson often talks about the action taking place in the comments of his blog.
So I’m surprised more people haven’t picked up and reposted his comment from a post at the end of January.
If it’s a bit too small – Fred is revealing Twitter is the 3rd biggest referrer of transactional visits [...]
Tags: business · social media marketing · social networks
First experience with Google Friend Connect on my Wordpress blog
December 5th, 2008 · Comments
You may have spotted an interesting new widget on the right side of the site, under the search box. And you’d probably have spotted it’s an example of Google Friend Connect, released into the wild!
If you haven’t heard about Google and Facebooks rival attempts to provide a way to carry a single identity around the [...]
Tags: community

