Beat ‘The Flinch’ in 2012

The start of a New Year is the perfect time to recommend ‘The Flinch‘, which is the latest book by Julien Smith, who previously wrote Trust Agents with marketing uber-blogger Chris Brogan. It’s not only a free download for all new and existing Kindle owners, but at a time when we’re all talking about our resolutions, and in my case New Year Obsessions, it’s the perfect time to take on the flinching reflex that stops us from achieving what we want.

And that’s the importance of the book, which is available via the Domino Project. First Smith outlines what ‘The Flinch’ is, and how it has to be overcome by champions, such as boxers. If you’re flinching away at the thought of being hit, you’ll never land a punch, so whether it’s boxing, martial arts, or any sport involving physical risk, you have to overcome that primitive instinct to get away from potential pain. It’s served us well when we were on our guard against sabretooth tigers, and isn’t a bad thing if you’re walking through town at night, but generally in our lives we end up misplacing it against minor inconveniences which get blown out of proportion compared to the actual risk to us.

That’s all fairly logical, but Smith does a great job of writing with infectious passion. More importantly, I was pleasantly surprised to see some assignments to actually get used to the reflex and how to react. They’re all relatively simple in theory and don’t take any effort beyond using objects you’ll have readily available in your house to create situations where you can learn to stand up to the flinching mechanism, and not shy away from it.

 

 

So whether you’re planning on tackling some specific challenges in 2012, or you’ve experienced flinching in the past and want some support in tackling it, there’s no reason not to pick up the free download. As is the case with all the Domino Project books, it’s a relatively short and quick read, but given the practical steps, it’s probably the most useful of all of them.

Seth Godin’s ‘Poke The Box’…

I’ve been lucky enough to get a free copy of the new book, ‘Poke The Box’ by Seth Godin (I’m doing well at the moment after also getting a copy of Guy Kawasaki’s ‘Enchantment’ earlier this year). I’m going to try to look at the book itself seperately from The Domino Project – Godin’s attempt to disrupt the publishing model with support from Amazon and a team of very nice people. It’s a project that I wholeheartedly support as an example of someone going out to do something different and disruptive, rather than just talking about it…

'Poke The Box' by Seth Godin

My review of Poke the Box by Seth Godin:

Like most people with any interest in digital marketing, I’ve been reading Seth Godin’s books and blog as a fan for several years now. It’s safe to say that he’s been a significant inspiration and influence on a lot of the practitioners and commentators on the future of marketing, business innovation, and the disruption of the traditional way of doing business – and it’s also been interesting to see how he’s used social networking as a tool. For instance, he’s avoided Twitter for various reasons and disabled comments on his blog, but was actively involved in a closed social network created for purchases of his Tribes book, for example.

Poke The Box is the first ‘manifesto’ published via The Domino Project, and like most Godin books, it’s fairly short, punchy and aims to provoke and inspire you to action with a mixture of examples and prompts. Running at 85 pages, it’s true to the Godin style of proposing an idea or statement, backing it up with an example or anecdote and then moving onto the next idea in pretty short order, and concenrates on inspiration rather than prescribing practical applications – which is a logical approach given that it’s aimed at getting you ff your backside and producing something. It’s a book you could get through in a couple of hours, and then follow the instructions at the end to pass it on to colleagues and friends.

Whether or not I’d recommend you purchasing it really depends on whether or not you’ve read the last couple of Godin books, Tribes and Linchpin. At just £5.49 for the hardcover (also available for Kindle and in audio editions), it’s a very affordable espresso shot of inspiration for aspiring entrepreneurs, or those wanting to innovate within larger companies. But at the same time, I have to admit I didn’t see a lot which hasn’t already been covered to some extent by Tribes and Linchpin. Both of those books dug deeper into becoming someone who initiates and delivers on change, and although some of the examples are new in Poke The Box, many of the suggestions, and the overarching ideas, are pretty much the same.

Where it succeeds is as an introduction to those ideas – if it had preceded the earlier two books, or if you’re looking for an inspirational, idea-generating primer, then it’s a good choice. Or if you want to inspire a friend or colleague, and suspect that the other books are a little too lengthy, then it’s a great choice.

Having browsed through the fairly exensive Godin section on my bookshelf, if you’re looking for something more in-depth in marketing, then I’m a big fan of Unleashing The Ideavirus (There’s something very odd with one of those Amazon listings – as much as I like the book, and know Seth often does very special editions and offers, I’m not sure the paperback listed at £114 is right). The Big Red Fez is also a good choice for the specifically digital marketer. And in terms of innovation, disruption and changing your personal circumstances, the aforementioned Tribes and Linchpin are definitely worthwile. I’d actually say either of them make a good accompaniment to Guy Kawasaki’s Enchantment - Seth inspires you to not only start making changes but to deliver on them, and Guy provides some more detail examples about how you might become the type of person who can engage and enchant the people you will be interacting with to make it happen.

And rather than following up with books that aim to tell you exactly what you should do to create a Facebook page or a Twitter account (If you really want people to give you a supposed recipe for success, you’ll find countless blog posts via Google with the same info), I’d complete the set with some practical guides to either the mechanics of business, or the mechanics of measuring and analysing what you’re doing to allow you to work out quickly and effectively what you’re doing (Start with Web Analytics an Hour a Day by Avinash Kaushik).

I said that I’d try to seperate The Domino Project from reviewing Poke The Box, but it’ll be really interesting to see the second manifesto appear, which is entitled ‘Do The Work’ by Stephen Pressfield, who previously wrote ‘The War of Art‘. The electronic version is actually available to pre-order for free for a limited time, if you don’t mind downloading the Amazon Kindle software for your device (If you don’t already own a Kindle/Kindle App). It’ll be interesting to see how other authors adapt to the manifesto length and format.

 

Makers by Cory Doctorow

I don’t often review books on here, and I review fiction books even less, but Makers is definitely a worthwhile exception, as Cory Doctorow is well-known both as an author, and for his views and work on copyright and open rights. Although Makers might be a work of fiction, it’s very much written as a parable based on his views.

Before I go into the book itself, it’s worthwhile noting that you can download it for free in almost every conceivable e-format and licensed under Creative Commons from Cory’s site, as well as buying the print version in the normal manner from the usual retailers ( such as Amazon – Makers
aff link). As he has often documented (Including in his non-fiction essay collection, Content), the evidence he has points towards this approach helping him towards increased print sales.

Makers:

Makers follows the progress of a handful of key characters in a near future world, where technology has continued to progress, business strategies have remained the same, but the economy has gotten worse for many people.

Following the fictional merger of Kodak and Duracell, the new boss of Kodacell, Kettlewell, introduces a new scheme to support micro-business, and the first of these are two creative hacker-types, Perry and Lester, working out of a disused Florida mall next to a shantytown, and creating tech and art out of salvaged junk and 3D printers. They’re joined by Suzanne Church, a journalist encouraged to document the story, and Tjan, a business manager flown in by Kettlewell.

MakersbyCoryDoctorow

The book follows the story of their project, and their lives, as they have an effect on the community around them, and indeed the American country – and the effect on them when big business perceives them as a threat.

It’s a great book for anyone with enthusiasm for technology, whether it’s about geek tech, DIY or Steampunk – and it’s also great to pass onto those in your life who might not get your enthusiasm for tech, open source and microbusiness.

But it’s not Open Source propaganda – quite often Lester and Perry can infuriate those around them – and readers – by clinging to their desire to ‘just make things’, and not to embrace the events happening around them, despite the publicity they get from Suzanne’s journalism – which itself develops into a successful self-published business of its own.

A work of fiction and the suspension of disbelief is the reason you don’t see imitators with more of a business angle take over from the pair, until Disney figures late in the story.

The characters in the story are all based within recognisable stereotypes – the overweight geek, the mature female reporter, the youthful CEO and the efficient business manager – but just as in meeting people in real life, they contain personality and character much beyond this.

Overall, it’s an excellent book and page-turner. I downloaded it as a free PDF and ended up forsaking my RSS feed (and this blog), for a couple of days until I’d finished it. If you’re the geeky sort, you’re love the mix of tech invention and the recognisable possible future of the current tech ideals and businesses (and there are plenty of geek jokes in there). And if you’re trying to kickstart some enthusiasm amongst non-geek friends, it’s the perfect fictional introduction – it’s even useful for business owners and managers as a guide to a possible future and a spark for ideas which may work successfully.

Only two negatives (spoiler alert):

Only two short sections left me cold – one was a detailed sex scene (as forewarned in Cory’s introduction to the PDF copy). It wasn’t the sex itself, or the detailed descriptions – it was the fact that it seemed so out of place and jarred with the rest of the book. Maybe the point is that the physical relationships between Perry, Lester and the other characters was so hard for the two hacker geeks to maintain compared to their relationship with technology and their creations, but it really felt as if the 2 or so pages detailing the carnal act were forced in there (pardon the single entendre).

The only other disappointment was the ending, which was a major issue considering the quality of the rest of the book, but it left me somewhat underwhelmed. Not because it was a less than triumphant finish for the people involved, but because the way it was delivered – particularly the ‘hadn’t seen each over in years’ mechanic. Technology has removed this from being as plausible in the modern world, and the events leading up to their separation never seem quite enough to cause an active attempt by the pair to avoid each other (in real life people do drift apart without any effort, but for fiction to make this interesting would take a far longer book and a different angle). It made for an ending which felt more like it a conclusion was needed, than naturally followed the events so far.

Overall? Download it and Buy it!

Minor gripes aside, I really loved Makers, and it’s good enough that the minor gripes are an extremely small price to pay for the rest of the book. If you download the free version from the main Makers website, I’m willing to bet you’ll be buying at least a couple of the print editions for yourself, and for friends and family (Makers
Amazon affiliate link).